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Fernando's Track Record of Success

20% MORE!

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LET'S

"The SEVEN Essential Rules of Real Estate"

THAT YOUR LISTING REAL ESTATE AGENT SHOULD HAVE. . . 

The bottom line is that selling a home

 today requires a total integrated and 

systematic approach that many real

 estate agents are simply not aware of.

There are SEVEN essential rules that are laws and principles that must be followed. . .

These SEVEN essential rules are like ingredients of a recipe for an exquisite exotic dish. . 

Missing one of the  ingredients and you may end up with a disastrous result. . .

What Are The SEVEN Essential Rules of Real Estate?

READY?

ESSENTIAL RULE #1

ESSENTIAL RULE #2

ESSENTIAL RULE #3

SEE A SAMPLE OF A VIDEO LISTING 

WATCH OUR TESTIMONIALS

Copyright © Herboso & Associates LLC . All rights reserved Designed: Convertri/Real Estate

Comments: 

MY LISTING PRESENTATION 

Fernando Herboso has been a widely respected member of the Maryland real estate industry since 2003. After hundreds of successful sales, his track record remains spotless, a record he attributes to always placing his clients’ interests ahead of his own, providing attentive one-on-one service and knowing the contracts and procedures extremely well.

Fernando’s real estate career includes considerable experience in brokerage and as a developer of multi-family, retail and residential properties. 

As an adjunct to his brokerage and development business, Fernando was founder and co-owner for a Keller Williams office in Frederick Maryland. His contribution helped the office growth to 92 agents in a short period of time. Fernando was in charge of the education advisory and training;  assisting real estate agents become better service providers. His interest on the  company was sold in 2007. 

Fernando is an active member of the community, he is now a broker owner and CEO  for his own company Maxus Real Estate Group. An active aggressive company with steady sustained growth. Fernando is an author for  several publications and was featured nationally by NPR Radio as a real estate expert and his contributions helping people during the real estate crisis. 

About Fernando 

THAT YOUR LISTING REAL ESTATE AGENT SHOULD HAVE. . . 

PERCENTAGE OF HOMES I’VE SUCCESSFULLY SOLD DURING MY  LISTING PERIOD

93 %

Successful Sales Since 1990

Market Average is 66% 

Fernando’s duplicable systems in place 

always brings the same successful results 

Why is this important to you?

One out of three listings are expired or are withdrawn in Montgomery County MD during 2016* 

34.6% of listings do not sell!

*Source: Multiple Listings Service (MLS) 

MY CLIENT’S HOMES SELL 60% FASTERTHAN THE COMPETITION

More about Fernando 

120 

Average 

Days 

on 

Market 

72

Days 

for my 

CLIENTS 

60 %

72 Days on Market represents 60% 

Faster Successful Sales Over The Competition

When Market Average is 120 DAYS OVERALL IN THE MD/DC/VA MARKET 

Why is this important to you?

In average, you will be making two extra mortgage payments MORE… before selling your home if you do not pick Fernando's system. 

AVERAGE PRICE A SELLER WOULD RECEIVE FOR A HOME 

WITH A$1,000,000.00 ASKING PRICE

$981,000

$960,000

$920,000

My 

Clients 

Typical 

Agent 

"FSBO" 

On a Million Dollar Listing My 

clients sell for over $21,000 more

 than a typical agent. . 

and $61,000 more than a typical 

"For Sale By Owner"

This represents 

6.1 % of the sales price!

6.1 % MORE than what a typical "FSBO" brings - Why you should not try selling it on your own 

2.1% MORE than what a typical agent brings

MY CLIENT’S HOMES ARE MARKETED TO 20 % MORE BUYERS THAN THE AVERAGE AGENT 

OF THE 

BUYING PUBLIC 

ARE EXPOSED TO

FERNANDO'S 

LISTINGS 

--------------------------

100%

No Hablo Español

Only 80% of the Buying Public  Are Exposed Properly To Your Listing 

20% 

|

Studies have shown that over 20% of all home sales in Montgomery County starts and ends with an Hispanic Family Member.

The language barrier a typical agent faces today 

 reduces the exposure of their listings to all 

100% OF AVAILABLE BUYERS!!

They can only expose it directly to only 80% of the population!

Why is this important to you? 

Selling to different cultures requires unique skills, understanding and dominance of their native language. 

Hispanics are very particular whom do they trust. . . .and where and who to buy from.. 

Creating trust on their native language helps Fernando expose your home in a unique way that could eventually help you sell your house for TOP DOLLAR 

MY CLIENT’S HOMES AREEXPOSED ONLINE TO MORE BUYERS THAN 

WHAT THE AVERAGE AGENT CAN..

Attracts 

an 

Average 

of 

600

Visitors 

Per Day 

600 Daily 

LOCAL Visitors 

Typical Agent website

9 Daily Visitors

On a typical day Fernando’s  website: 

www.ReallyNiceHomes.com attracts an average of 600 Daily Local Visitors 

On a typical day the average agent only attracts 9 daily visitors

EXPOSURE IS THE KEY TO SELLING YOUR HOME FOR TOP DOLLAR

Why is this important to you? 

...plus Fernando's YouTube Channel Dominates The Local Real Estate Market 

Fernando’s YouTube Channel 

Has over 886,000 VIEWS! 

With over 1373 videos! 

A typical average agent does not even own a YouTube channel

EXPOSURE IS THE KEY 

TO SELLING YOUR HOME FOR 

TOP DOLLAR

Why is this important to you? 

LISTINGS WITH VIDEOS RECEIVE 400% MORE INQUIRIESTHAN THOSE WITHOUT THEM. . 

HOW YOUR HOME WILL SELL. . . 

UNDERSTANDING HOW  BUYERS EVALUATE HOMES

The Marketing I will do to promote your home has only one purpose…

To increase awareness among potential buyers leading to in-person showings

Once buyers reach your front door, the job of marketing is essentially over....

Your home must now compete with other homes in these two areas:

PRICE

If your home has more features that appeal to buyers - your home will stand out as the better value.

If your home lacks the features that potential buyers desire, your only option is to compete on price.

Perception is reality

Reality is perception...

Your home will only sell when the buyer perceives it to be the best value in the surrounding area 

based on price or features.

HOW HOMES ARE PRICED. . . . 

PRICING YOUR HOME FOR A SUCCESSFUL SALE

Supply & Demand

Economic Conditions 

Asking & Selling Prices of Competing Homes 

Your Home's Condition

The Buyer's Perception of your Home

 Factors That Influence the Price Of Your Home

The Price You Paid for the House

The Minimum Amount of Net Proceeds Needed at Closing 

The Amount you Spent on Improvements  

What Your Neighbor Sold Their House 3 Years Ago

 Factors with Little or NO Influence on the Pricing Of Your Home 

Pricing your home accurately is the most effective way to ensure a successful sale. 

No amount of marketing can sell an overpriced home.

Many sellers are tempted to list their home with the agent who quotes them the highest price.

Please keep in mind, the agent doesn’t set the price, the seller doesn’t set the price - the market is the only thing that sets the price.

    READ MORE ABOUT THE MOST EFFECTIVE WAY 

 "HOW TO PRICE YOUR HOME FOR A TOP DOLLAR SALE"

What About the Condition of Your Home?

According to a Maritz Research poll, 63 percent of buyers are willing to pay more for move-in ready homes

Why not get your home ready before we put it in the market? 

 Preparing Your Home For a Successful Sale  

With the typical agent, you may discover potential deal-killing repairs ONLY after you are already under contract - This is when the buyer hires a home inspector to scrutinize every aspect of your home.

When you list - and close - your home with me, I’ll oversee and direct  a pre-listing inspection by one of Maryland’s most experienced, and respected, inspection firms.

 Why is this important to you?  

Discovering and repairing problems early in the marketing process places you in control, eliminating the stress of making repairs on the buyer’s schedule. 

"We want buyers to focus on how they would live in your home - not what they would have to repair

How Important this is....  

SHOW

IT

OFF!

The marketing of your home will reflect and establish an amplified point of all its best features. Is like writing a memory book that will capture buyers interest searching for their dream home and a new lifestyle

95% of buyers use the Internet during their home search. Our presence will be effective, targeted and precise.                                                         We will use every available venue that will put us in front of a qualified buyer.

85% of all home sales in Maryland are co-brokered. This means there is a listing agent who represents you...and another agent who represents the buyer of your home. As a result, marketing to Realtors® is our most productive activity, they have the qualified buyers!

The most effective way to get the attention of productive agents and buyers is through accurate pricing and great photography.

I surpass expectations in all our marketing materials. We generate hundreds of leads in a monthly basis because of our experience and savviness.

SERVICE

WHAT ELSE YOU CAN EXPECT FROM ME

In addition to the services we’ve covered, you can expect me to provide the following:

Attentive one-on-one service. The responsibility of managing the sale of your home is never passed off to other agents or assistants. I am involved in every showing to ensure your home is presented properly and to gather valuable feedback.

Weekly communications (every Monday)  regarding every aspect of my efforts and the results of those efforts as well as any changes in the market, including new listings, price changes of competing homes, sales and how we should re-position your property to remain competitive.

Assistance negotiating offersand preparing contracts.

Attending the closing to ensure all contract provisions have been met and that you are fully satisfied with the results of your sale.

CLICK HERE

MEET OUR TEAM

WELCOME 

…. and truly appreciate the opportunity to present my proven approach and the results I’ve achieved for my clients. 

As your agent, there are several services you can expect me to provide, including:

Accurately pricing your home.

Enhancing the perceived - and real - value of your home, enabling you to command a higher asking price.

Providing unmatched marketing including professional staging, photography, video and custom property web sites.

Securing a qualified buyer within your specific time frame.

Helping you avoid the two main reasons sales fall apart - low lender’s appraisals and problems with the home inspection.

Regardless of the price of your home, when you hire me as your Realtor, both you - and your home - will be prepared for a successful sale. 

But first, let me tell you a little about me. .  . 

I realize that you have a choice when hiring an agent tohelp you sell your home…

By: Fernando Herboso

MY LISTING PRESENTATION 

By:Fernando Herboso

WELCOME 

I realize that you have a choice when hiring an agent tohelp you sell your home…

. and truly appreciate the opportunity to present my proven approach and the results I’ve achieved for my clients. 

As your agent, there are several services you can expect me to provide, including:

Accurately pricing your home.

Enhancing the perceived - and real - value of your home, enabling you to command a higher asking price.

Providing unmatched marketing including professional staging, photography, video and custom property web sites.

Securing a qualified buyer within your specific time frame.

Helping you avoid the two main reasons sales fall apart - low lender’s appraisals and problems with the home inspection.

Regardless of the price of your home, when you hire me as your Realtor, both you - and your home - will be prepared for a successful sale. 

But first, let me tell you a little about me. .  . 

About Fernando 

Fernando Herboso has been a widely respected member of the Maryland real estate industry since 2003. After hundreds of successful sales, his track record remains spotless, a record he attributes to always placing his clients’ interests ahead of his own, providing attentive one-on-one service and knowing the contracts and procedures extremely well.

Fernando’s real estate career includes considerable experience in brokerage and as a developer of multi-family, retail and residential properties. 

As an adjunct to his brokerage and development business, Fernando was founder and co-owner for a Keller Williams office in Frederick Maryland. His contribution helped the office growth to 92 agents in a short period of time. Fernando was in charge of the education advisory and training;  assisting real estate agents become better service providers. His interest on the  company was sold in 2007. 

Fernando is an active member of the community, he is now a broker owner and CEO  for his own company Maxus Real Estate Group. An active aggressive company with steady sustained growth. Fernando is an author for  several publications and was featured nationally by NPR Radio as a real estate expert and his contributions helping people during the real estate crisis. 

More about Fernando 

Fernando's Track Record of Success

PERCENTAGE OF HOMES I’VE SUCCESSFULLY SOLD DURING MY  LISTING PERIOD

93 %

Successful Sales Since 1990

Market Average is 66% 

Fernando’s duplicable systems in place 

always brings the same successful results 

Why is this important to you?

One out of three listings are expired or are withdrawn in Montgomery County MD during 2016* 

34.6% of listings do not sell!

*Source: Multiple Listings Service (MLS) 

MY CLIENT’S HOMES SELL 60% FASTERTHAN THE COMPETITION

120 

Average 

Days 

on 

Market 

72

Days 

for my 

CLIENTS 

60 %

72 Days on Market represents 60% 

Faster Successful Sales Over The Competition

When Market Average is 120 DAYS OVERALL IN THE MD/DC/VA MARKET 

Why is this important to you?

In average, you will be making two extra mortgage payments MORE… before selling your home if you do not pick Fernando's system. 

AVERAGE PRICE A SELLER WOULD RECEIVE FOR A HOME 

WITH A $1,000,000.00 ASKING PRICE

$981,000

My 

Clients 

$960,000

Typical 

Agent 

$920,000

"FSBO" 

On a Million Dollar Listing My 

clients sell for over $21,000 more

 than a typical agent. . 

and $61,000 more than a typical 

"For Sale By Owner"

This represents 

6.1 % of the sales price!

6.1 % MORE than what a typical "FSBO" brings - Why you should not try selling it on your own 

2.1% MORE than what a typical agent brings

CLICK HERE

Why is this important to you? 

In average, Fernando’s system will sell your house for more money than what a typical agent or For Sale By Owner could sell for you. . as much as 6.1%!!!

This is why our fees and charges are more of an investment for you than an expense. 

MY CLIENT’S HOMES ARE MARKETED TO 20 % MORE BUYERS THAN THE AVERAGE AGENT 

20% 

100%

--------------------

No Hablo Español

OF THE 

BUYING PUBLIC 

ARE EXPOSED TO

FERNANDO'S 

LISTINGS 

Only 80% of the Buying Public  Are Exposed Properly To Your Listing 

20% MORE!

Studies have shown that over 20% of all home sales in Montgomery County starts and ends with an Hispanic Family Member.

The language barrier a typical agent faces today 

 reduces the exposure of their listings to all 

100% OF AVAILABLE BUYERS!!

They can only expose it directly to only 80% of the population!

Why is this important to you? 

Selling to different cultures requires unique skills, understanding and dominance of their native language. 

Hispanics are very particular whom do they trust. . . .and where and who to buy from.. 

Creating trust on their native language helps Fernando expose your home in a unique way that could eventually help you sell your house for TOP DOLLAR 

MY CLIENT’S HOMES AREEXPOSED ONLINE TO MORE BUYERS THAN 

WHAT THE AVERAGE AGENT CAN..

Attracts 

an 

Average 

of 

600

Visitors 

Per Day 

600 Daily 

LOCAL Visitors 

9 Daily Visitors

Typical Agent website

On a typical day Fernando’s  website: 

www.ReallyNiceHomes.com attracts an average of 600 Daily Local Visitors 

On a typical day the average agent only attracts 9 daily visitors

Why is this important to you? 

EXPOSURE IS THE KEY TO SELLING YOUR HOME FOR TOP DOLLAR

...plus Fernando's YouTube Channel Dominates The Local Real Estate Market 

Fernando’s YouTube Channel 

Has over 886,000 VIEWS! 

With over 1373 videos! 

A typical average agent does not even own a YouTube channel

EXPOSURE IS THE KEY 

TO SELLING YOUR HOME FOR 

TOP DOLLAR

Why is this important to you? 

LISTINGS WITH VIDEOS RECEIVE 400% MORE INQUIRIESTHAN THOSE WITHOUT THEM. . 

SEE A SAMPLE OF A VIDEO LISTING 

HOW YOUR HOME WILL SELL. . . 

UNDERSTANDING HOW  BUYERS EVALUATE HOMES

The Marketing I will do to promote your home has only one purpose…

To increase awareness among potential buyers leading to in-person showings

Once buyers reach your front door, the job of marketing is essentially over....

Your home must now compete with other homes in these two areas:

FEATURES

If your home has more features that appeal to buyers - your home will stand out as the better value.

PRICE

If your home lacks the features that potential buyers desire, your only option is to compete on price.

Perception is reality

Reality is perception...

Your home will only sell when the buyer perceives it to be the best value in the surrounding area 

based on price or features.

HOW HOMES ARE PRICED. . . .

PRICING YOUR HOME FOR A SUCCESSFUL SALE

Supply & Demand

Economic Conditions 

Asking & Selling Prices of Competing Homes 

Your Home's Condition

The Buyer's Perception of your Home

 Factors That Influence the Price Of Your Home

The Price You Paid for the House

The Minimum Amount of Net Proceeds Needed at Closing 

The Amount you Spent on Improvements  

What Your Neighbor Sold Their House 3 Years Ago

 Factors with Little or NO Influence on the Pricing Of Your Home 

Pricing your home accurately is the most effective way to ensure a successful sale. 

No amount of marketing can sell an overpriced home.

Many sellers are tempted to list their home with the agent who quotes them the highest price.

Please keep in mind, the agent doesn’t set the price, the seller doesn’t set the price - the market is the only thing that sets the price.

   READ MORE ABOUT THE MOST EFFECTIVE WAY 

 "HOW TO PRICE YOUR HOME FOR A TOP DOLLAR SALE"

What About the Condition of Your Home?

How Important this is....  

According to a Maritz Research poll, 63 percent of buyers are willing to pay more for move-in ready homes

Why not get your home ready before we put it in the market? 

 Preparing Your Home For a Successful Sale  

With the typical agent, you may discover potential deal-killing repairs ONLY after you are already under contract - This is when the buyer hires a home inspector to scrutinize every aspect of your home.

When you list - and close - your home with me, I’ll oversee and direct  a pre-listing inspection by one of Maryland’s most experienced, and respected, inspection firms.

 Why is this important to you?  

Discovering and repairing problems early in the marketing process places you in control, eliminating the stress of making repairs on the buyer’s schedule. 

"We want buyers to focus on how they would live in your home - not what they would have to repair" 

The marketing of your home will reflect and establish an amplified point of all its best features. Is like writing a memory book that will capture buyers interest searching for their dream home and a new lifestyle

95% of buyers use the Internet during their home search. Our presence will be effective, targeted and precise.                                                         We will use every available venue that will put us in front of a qualified buyer.

85% of all home sales in Maryland are co-brokered. This means there is a listing agent who represents you...and another agent who represents the buyer of your home. As a result, marketing to Realtors® is our most productive activity, they have the qualified buyers!

The most effective way to get the attention of productive agents and buyers is through accurate pricing and great photography.

I surpass expectations in all our marketing materials. We generate hundreds of leads in a monthly basis because of our experience and savviness.

LET'S

SHOW

IT

OFF!

SERVICE

WHAT ELSE YOU CAN EXPECT FROM ME

In addition to the services we’ve covered, you can expect me to provide the following:

Attentive one-on-one service. The responsibility of managing the sale of your home is never passed off to other agents or assistants. I am involved in every showing to ensure your home is presented properly and to gather valuable feedback.

Weekly communications (every Monday)  regarding every aspect of my efforts and the results of those efforts as well as any changes in the market, including new listings, price changes of competing homes, sales and how we should re-position your property to remain competitive.

Assistance negotiating offersand preparing contracts.

Attending the closing to ensure all contract provisions have been met and that you are fully satisfied with the results of your sale.

MEET OUR TEAM

WATCH OUR TESTIMONIALS