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Achievement
Achievement
Identities
Identities
Optimization
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Protected
Protected
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We hope you enjoy your stay here
We hope you enjoy your stay here
Fernando's Track Record of Success
Fernando's Track Record of Success
20% MORE!
20% MORE!
FEATURES
FEATURES
LET'S
LET'S
"The SEVEN Essential Rules of Real Estate"
"The SEVEN Essential Rules of Real Estate"
THAT YOUR LISTING REAL ESTATE AGENT SHOULD HAVE. . .
THAT YOUR LISTING REAL ESTATE AGENT SHOULD HAVE. . .
The bottom line is that selling a home
today requires a total integrated and
systematic approach that many real
estate agents are simply not aware of.
​
​
The bottom line is that selling a home
today requires a total integrated and
systematic approach that many real
estate agents are simply not aware of.
​
​
There are SEVEN essential rules that are laws and principles that must be followed. . .
These SEVEN essential rules are like ingredients of a recipe for an exquisite exotic dish. .
Missing one of the ingredients and you may end up with a disastrous result. . .
​
​
​
There are SEVEN essential rules that are laws and principles that must be followed. . .
These SEVEN essential rules are like ingredients of a recipe for an exquisite exotic dish. .
Missing one of the ingredients and you may end up with a disastrous result. . .
​
​
​
What Are The SEVEN Essential Rules of Real Estate?
What Are The SEVEN Essential Rules of Real Estate?
READY?
READY?
ESSENTIAL RULE #1
ESSENTIAL RULE #1
ESSENTIAL RULE #2
ESSENTIAL RULE #2
ESSENTIAL RULE #3
ESSENTIAL RULE #3
SEE A SAMPLE OF A VIDEO LISTING
SEE A SAMPLE OF A VIDEO LISTING
WATCH MY TESTIMONIALS
WATCH MY TESTIMONIALS
Copyright © Herboso & Associates LLC . All rights reserved Designed: Convertri/Real Estate
Copyright © Herboso & Associates LLC . All rights reserved Designed: Convertri/Real Estate
Comments:
Comments:
Fernando Herboso has been a widely respected member of the Maryland real estate industry since 2003. After hundreds of successful sales, his track record remains spotless, a record he attributes to always placing his clients’ interests ahead of his own, providing attentive one-on-one service and knowing the contracts and procedures extremely well.
Fernando’s real estate career includes considerable experience in brokerage and as a developer of multi-family, retail and residential properties.
As an adjunct to his brokerage and development business, Fernando was founder and co-owner for a Keller Williams office in Frederick Maryland. His contribution helped the office growth to 92 agents in a short period of time. Fernando was in charge of the education advisory and training; assisting real estate agents become better service providers. His interest on the company was sold in 2007.
Fernando Herboso has been a widely respected member of the Maryland real estate industry since 2003. After hundreds of successful sales, his track record remains spotless, a record he attributes to always placing his clients’ interests ahead of his own, providing attentive one-on-one service and knowing the contracts and procedures extremely well.
Fernando’s real estate career includes considerable experience in brokerage and as a developer of multi-family, retail and residential properties.
As an adjunct to his brokerage and development business, Fernando was founder and co-owner for a Keller Williams office in Frederick Maryland. His contribution helped the office growth to 92 agents in a short period of time. Fernando was in charge of the education advisory and training; assisting real estate agents become better service providers. His interest on the company was sold in 2007.
​
Fernando is an active member of the community, he is now a broker owner and CEO for his own company Maxus Real Estate Group. An active aggressive company with steady sustained growth. Fernando is an author for several publications and was featured nationally by NPR Radio as a real estate expert and his contributions helping people during the real estate crisis.
​
Fernando is an active member of the community, he is now a broker owner and CEO for his own company Maxus Real Estate Group. An active aggressive company with steady sustained growth. Fernando is an author for several publications and was featured nationally by NPR Radio as a real estate expert and his contributions helping people during the real estate crisis.
About Fernando
About Fernando
THAT YOUR LISTING REAL ESTATE AGENT SHOULD HAVE. . .
THAT YOUR LISTING REAL ESTATE AGENT SHOULD HAVE. . .
PERCENTAGE OF HOMES I’VE SUCCESSFULLY SOLD DURING MY LISTING PERIOD
PERCENTAGE OF HOMES I’VE SUCCESSFULLY SOLD DURING MY LISTING PERIOD
Successful Sales Since 1990
Market Average is 66%
Fernando’s duplicable systems in place
always brings the same successful results
Why is this important to you?
One out of three listings are expired or are withdrawn in Montgomery County MD during 2016*
34.6% of listings do not sell!
*Source: Multiple Listings Service (MLS)
Successful Sales Since 1990
Market Average is 66%
Fernando’s duplicable systems in place
always brings the same successful results
Why is this important to you?
One out of three listings are expired or are withdrawn in Montgomery County MD during 2016*
34.6% of listings do not sell!
*Source: Multiple Listings Service (MLS)
MY CLIENT’S HOMES SELL 60% FASTER THAN THE COMPETITION
MY CLIENT’S HOMES SELL 60% FASTER THAN THE COMPETITION
More about Fernando
More about Fernando
120
Average
Days
on
Market
120
Average
Days
on
Market
72
Days
for my
CLIENTS
72
Days
for my
CLIENTS
72 Days on Market represents 60%
Faster Successful Sales Over The Competition
When Market Average is 120 DAYS OVERALL IN THE MD/DC/VA MARKET
Why is this important to you?
In average, you will be making two extra mortgage payments MORE… before selling your home if you do not pick Fernando's system.
72 Days on Market represents 60%
Faster Successful Sales Over The Competition
When Market Average is 120 DAYS OVERALL IN THE MD/DC/VA MARKET
Why is this important to you?
In average, you will be making two extra mortgage payments MORE… before selling your home if you do not pick Fernando's system.
AVERAGE PRICE A SELLER WOULD RECEIVE FOR A HOME
WITH A $1,000,000.00 ASKING PRICE
AVERAGE PRICE A SELLER WOULD RECEIVE FOR A HOME
WITH A $1,000,000.00 ASKING PRICE
$981,000
$981,000
$960,000
$960,000
$920,000
$920,000
On a Million Dollar Listing My
clients sell for over $21,000 more
than a typical agent. .
and $61,000 more than a typical
"For Sale By Owner"
This represents
6.1 % of the sales price!
6.1 % MORE than what a typical "FSBO" brings - Why you should not try selling it on your own
​
2.1% MORE than what a typical agent brings
​
On a Million Dollar Listing My
clients sell for over $21,000 more
than a typical agent. .
and $61,000 more than a typical
"For Sale By Owner"
This represents
6.1 % of the sales price!
6.1 % MORE than what a typical "FSBO" brings - Why you should not try selling it on your own
​
2.1% MORE than what a typical agent brings
​
MY CLIENT’S HOMES ARE MARKETED TO 20 % MORE BUYERS THAN THE AVERAGE AGENT
MY CLIENT’S HOMES ARE MARKETED TO 20 % MORE BUYERS THAN THE AVERAGE AGENT
--------------------------
--------------------------
100%
100%
No Hablo Español
No Hablo Español
20%
20%
|
|
Studies have shown that over 20% of all home sales in Montgomery County starts and ends with an Hispanic Family Member.
The language barrier a typical agent faces today
reduces the exposure of their listings to all
100% OF AVAILABLE BUYERS!!
They can only expose it directly to only 80% of the population!
​
Studies have shown that over 20% of all home sales in Montgomery County starts and ends with an Hispanic Family Member.
The language barrier a typical agent faces today
reduces the exposure of their listings to all
100% OF AVAILABLE BUYERS!!
They can only expose it directly to only 80% of the population!
​
Why is this important to you?
Selling to different cultures requires unique skills, understanding and dominance of their native language.
Hispanics are very particular whom do they trust. . . .and where and who to buy from..
Creating trust on their native language helps Fernando expose your home in a unique way that could eventually help you sell your house for TOP DOLLAR
​
Why is this important to you?
Selling to different cultures requires unique skills, understanding and dominance of their native language.
Hispanics are very particular whom do they trust. . . .and where and who to buy from..
Creating trust on their native language helps Fernando expose your home in a unique way that could eventually help you sell your house for TOP DOLLAR
​
MY CLIENT’S HOMES ARE EXPOSED ONLINE TO MORE BUYERS THAN
WHAT THE AVERAGE AGENT CAN..
MY CLIENT’S HOMES ARE EXPOSED ONLINE TO MORE BUYERS THAN
WHAT THE AVERAGE AGENT CAN..
an
Average
of
600
Visitors
Per Day
an
Average
of
600
Visitors
Per Day
600 Daily
LOCAL Visitors
600 Daily
LOCAL Visitors
Typical Agent website
Typical Agent website
9 Daily Visitors
9 Daily Visitors
On a typical day Fernando’s website:
www.ReallyNiceHomes.com attracts an average of 600 Daily Local Visitors
On a typical day the average agent only attracts 9 daily visitors.
​
On a typical day Fernando’s website:
www.ReallyNiceHomes.com attracts an average of 600 Daily Local Visitors
On a typical day the average agent only attracts 9 daily visitors.
​
EXPOSURE IS THE KEY TO SELLING YOUR HOME FOR TOP DOLLAR
EXPOSURE IS THE KEY TO SELLING YOUR HOME FOR TOP DOLLAR
Why is this important to you?
Why is this important to you?
...plus Fernando's YouTube Channel Dominates The Local Real Estate Market
​
...plus Fernando's YouTube Channel Dominates The Local Real Estate Market
​
Fernando’s YouTube Channel
Has over 886,000 VIEWS!
With over 1373 videos!
A typical average agent does not even own a YouTube channel
EXPOSURE IS THE KEY
TO SELLING YOUR HOME FOR
TOP DOLLAR
Fernando’s YouTube Channel
Has over 886,000 VIEWS!
With over 1373 videos!
A typical average agent does not even own a YouTube channel
EXPOSURE IS THE KEY
TO SELLING YOUR HOME FOR
TOP DOLLAR
Why is this important to you?
LISTINGS WITH VIDEOS RECEIVE 400% MORE INQUIRIES THAN THOSE WITHOUT THEM. .
Why is this important to you?
LISTINGS WITH VIDEOS RECEIVE 400% MORE INQUIRIES THAN THOSE WITHOUT THEM. .
Check us out:
Check us out:
Check us out:
Check us out:
HOW YOUR HOME WILL SELL. . .
HOW YOUR HOME WILL SELL. . .
UNDERSTANDING HOW BUYERS EVALUATE HOMES
UNDERSTANDING HOW BUYERS EVALUATE HOMES
The Marketing I will do to promote your home has only one purpose…
The Marketing I will do to promote your home has only one purpose…
To increase awareness among potential buyers leading to in-person showings
To increase awareness among potential buyers leading to in-person showings
Once buyers reach your front door, the job of marketing is essentially over....
Once buyers reach your front door, the job of marketing is essentially over....
Your home must now compete with other homes in these two areas:
Your home must now compete with other homes in these two areas:
PRICE
PRICE
If your home has more features that appeal to buyers - your home will stand out as the better value.
If your home has more features that appeal to buyers - your home will stand out as the better value.
If your home lacks the features that potential buyers desire, your only option is to compete on price.
If your home lacks the features that potential buyers desire, your only option is to compete on price.
Perception is reality
Reality is perception...
Your home will only sell when the buyer perceives it to be the best value in the surrounding area
based on price or features.
Perception is reality
Reality is perception...
Your home will only sell when the buyer perceives it to be the best value in the surrounding area
based on price or features.
HOW HOMES ARE PRICED. . . .
HOW HOMES ARE PRICED. . . .
PRICING YOUR HOME FOR A SUCCESSFUL SALE
PRICING YOUR HOME FOR A SUCCESSFUL SALE
​
​
∞ Supply & Demand
∞ Economic Conditions
∞ Asking & Selling Prices of Competing Homes
∞ Your Home's Condition
∞ The Buyer's Perception of your Home
​
​
∞ Supply & Demand
∞ Economic Conditions
∞ Asking & Selling Prices of Competing Homes
∞ Your Home's Condition
∞ The Buyer's Perception of your Home
Factors That Influence the Price Of Your Home
Factors That Influence the Price Of Your Home
​
​
​
∞ The Price You Paid for the House
∞ The Minimum Amount of Net Proceeds Needed at Closing
∞ The Amount you Spent on Improvements
∞ What Your Neighbor Sold Their House 3 Years Ago
​
​
​
∞ The Price You Paid for the House
∞ The Minimum Amount of Net Proceeds Needed at Closing
∞ The Amount you Spent on Improvements
∞ What Your Neighbor Sold Their House 3 Years Ago
Factors with Little or NO Influence on the Pricing Of Your Home
Factors with Little or NO Influence on the Pricing Of Your Home
Pricing your home accurately is the most effective way to ensure a successful sale.
No amount of marketing can sell an overpriced home.
Many sellers are tempted to list their home with the agent who quotes them the highest price.
Please keep in mind, the agent doesn’t set the price, the seller doesn’t set the price - the market is the only thing that sets the price.
Pricing your home accurately is the most effective way to ensure a successful sale.
No amount of marketing can sell an overpriced home.
Many sellers are tempted to list their home with the agent who quotes them the highest price.
Please keep in mind, the agent doesn’t set the price, the seller doesn’t set the price - the market is the only thing that sets the price.
READ MORE ABOUT THE MOST EFFECTIVE WAY
"HOW TO PRICE YOUR HOME FOR A TOP DOLLAR SALE"
READ MORE ABOUT THE MOST EFFECTIVE WAY
"HOW TO PRICE YOUR HOME FOR A TOP DOLLAR SALE"
What About the Condition of Your Home?
What About the Condition of Your Home?
​
​
According to a Maritz Research poll, 63 percent of buyers are willing to pay more for move-in ready homes
Why not get your home ready before we put it in the market?
​
​
​
According to a Maritz Research poll, 63 percent of buyers are willing to pay more for move-in ready homes
Why not get your home ready before we put it in the market?
​
Preparing Your Home For a Successful Sale
Preparing Your Home For a Successful Sale
​
​
​
With the typical agent, you may discover potential deal-killing repairs ONLY after you are already under contract - This is when the buyer hires a home inspector to scrutinize every aspect of your home.
When you list - and close - your home with me, I’ll oversee and direct a pre-listing inspection by one of Maryland’s most experienced, and respected, inspection firms.
​
​
​
​
With the typical agent, you may discover potential deal-killing repairs ONLY after you are already under contract - This is when the buyer hires a home inspector to scrutinize every aspect of your home.
When you list - and close - your home with me, I’ll oversee and direct a pre-listing inspection by one of Maryland’s most experienced, and respected, inspection firms.
​
Why is this important to you?
Why is this important to you?
Discovering and repairing problems early in the marketing process places you in control, eliminating the stress of making repairs on the buyer’s schedule.
Discovering and repairing problems early in the marketing process places you in control, eliminating the stress of making repairs on the buyer’s schedule.
"We want buyers to focus on how they would live in your home - not what they would have to repair"
"We want buyers to focus on how they would live in your home - not what they would have to repair"
How Important this is....
How Important this is....
SHOW
SHOW
IT
IT
OFF!
OFF!
The marketing of your home will reflect and establish an amplified point of all its best features. Is like writing a memory book that will capture buyers interest searching for their dream home and a new lifestyle
The marketing of your home will reflect and establish an amplified point of all its best features. Is like writing a memory book that will capture buyers interest searching for their dream home and a new lifestyle
95% of buyers use the Internet during their home search. Our presence will be effective, targeted and precise. We will use every available venue that will put us in front of a qualified buyer.
95% of buyers use the Internet during their home search. Our presence will be effective, targeted and precise. We will use every available venue that will put us in front of a qualified buyer.
85% of all home sales in Maryland are co-brokered. This means there is a listing agent who represents you...and another agent who represents the buyer of your home. As a result, marketing to Realtors® is our most productive activity, they have the qualified buyers!
85% of all home sales in Maryland are co-brokered. This means there is a listing agent who represents you...and another agent who represents the buyer of your home. As a result, marketing to Realtors® is our most productive activity, they have the qualified buyers!
The most effective way to get the attention of productive agents and buyers is through accurate pricing and great photography.
I surpass expectations in all our marketing materials. We generate hundreds of leads in a monthly basis because of our experience and savviness.
The most effective way to get the attention of productive agents and buyers is through accurate pricing and great photography.
I surpass expectations in all our marketing materials. We generate hundreds of leads in a monthly basis because of our experience and savviness.
WHAT ELSE YOU CAN EXPECT FROM ME
WHAT ELSE YOU CAN EXPECT FROM ME
In addition to the services we’ve covered, you can expect me to provide the following:
Attentive one-on-one service. The responsibility of managing the sale of your home is never passed off to other agents or assistants. I am involved in every showing to ensure your home is presented properly and to gather valuable feedback.
Weekly communications (every Monday) regarding every aspect of my efforts and the results of those efforts as well as any changes in the market, including new listings, price changes of competing homes, sales and how we should re-position your property to remain competitive.
Assistance negotiating offers and preparing contracts.
Attending the closing to ensure all contract provisions have been met and that you are fully satisfied with the results of your sale.
In addition to the services we’ve covered, you can expect me to provide the following:
Attentive one-on-one service. The responsibility of managing the sale of your home is never passed off to other agents or assistants. I am involved in every showing to ensure your home is presented properly and to gather valuable feedback.
Weekly communications (every Monday) regarding every aspect of my efforts and the results of those efforts as well as any changes in the market, including new listings, price changes of competing homes, sales and how we should re-position your property to remain competitive.
Assistance negotiating offers and preparing contracts.
Attending the closing to ensure all contract provisions have been met and that you are fully satisfied with the results of your sale.
CLICK HERE
CLICK HERE
MEET OUR TEAM
MEET OUR TEAM
HELLO & WELCOME
HELLO & WELCOME
…. and truly appreciate the opportunity to present my proven approach and the results I’ve achieved for my clients.
As your agent, there are several services you can expect me to provide, including:
Accurately pricing your home.
• Enhancing the perceived - and real - value of your home, enabling you to command a higher asking price.
• Providing unmatched marketing including professional staging, photography, video and custom property web sites.
• Securing a qualified buyer within your specific time frame.
• Helping you avoid the two main reasons sales fall apart - low lender’s appraisals and problems with the home inspection.
Regardless of the price of your home, when you hire me as your Realtor, both you - and your home - will be prepared for a successful sale.
​
But first, let me tell you a little about me. . .
…. and truly appreciate the opportunity to present my proven approach and the results I’ve achieved for my clients.
As your agent, there are several services you can expect me to provide, including:
Accurately pricing your home.
• Enhancing the perceived - and real - value of your home, enabling you to command a higher asking price.
• Providing unmatched marketing including professional staging, photography, video and custom property web sites.
• Securing a qualified buyer within your specific time frame.
• Helping you avoid the two main reasons sales fall apart - low lender’s appraisals and problems with the home inspection.
Regardless of the price of your home, when you hire me as your Realtor, both you - and your home - will be prepared for a successful sale.
​
But first, let me tell you a little about me. . .
I realize that you have a choice when hiring an agent to help you sell your home…
I realize that you have a choice when hiring an agent to help you sell your home…
By: Fernando Herboso
By: Fernando Herboso
By: Fernando Herboso
By: Fernando Herboso
WELCOME
WELCOME
I realize that you have a choice when hiring an agent to help you sell your home…
I realize that you have a choice when hiring an agent to help you sell your home…
…. and truly appreciate the opportunity to present my proven approach and the results I’ve achieved for my clients.
As your agent, there are several services you can expect me to provide, including:
Accurately pricing your home.
• Enhancing the perceived - and real - value of your home, enabling you to command a higher asking price.
• Providing unmatched marketing including professional staging, photography, video and custom property web sites.
• Securing a qualified buyer within your specific time frame.
• Helping you avoid the two main reasons sales fall apart - low lender’s appraisals and problems with the home inspection.
Regardless of the price of your home, when you hire me as your Realtor, both you - and your home - will be prepared for a successful sale.
​
But first, let me tell you a little about me. . .
…. and truly appreciate the opportunity to present my proven approach and the results I’ve achieved for my clients.
As your agent, there are several services you can expect me to provide, including:
Accurately pricing your home.
• Enhancing the perceived - and real - value of your home, enabling you to command a higher asking price.
• Providing unmatched marketing including professional staging, photography, video and custom property web sites.
• Securing a qualified buyer within your specific time frame.
• Helping you avoid the two main reasons sales fall apart - low lender’s appraisals and problems with the home inspection.
Regardless of the price of your home, when you hire me as your Realtor, both you - and your home - will be prepared for a successful sale.
​
But first, let me tell you a little about me. . .
About Fernando
About Fernando
Fernando Herboso has been a widely respected member of the Maryland real estate industry since 2003. After hundreds of successful sales, his track record remains spotless, a record he attributes to always placing his clients’ interests ahead of his own, providing attentive one-on-one service and knowing the contracts and procedures extremely well.
Fernando Herboso has been a widely respected member of the Maryland real estate industry since 2003. After hundreds of successful sales, his track record remains spotless, a record he attributes to always placing his clients’ interests ahead of his own, providing attentive one-on-one service and knowing the contracts and procedures extremely well.
Fernando’s real estate career includes considerable experience in brokerage and as a developer of multi-family, retail and residential properties.
As an adjunct to his brokerage and development business, Fernando was founder and co-owner for a Keller Williams office in Frederick Maryland. His contribution helped the office growth to 92 agents in a short period of time. Fernando was in charge of the education advisory and training; assisting real estate agents become better service providers. His interest on the company was sold in 2007.
Fernando’s real estate career includes considerable experience in brokerage and as a developer of multi-family, retail and residential properties.
As an adjunct to his brokerage and development business, Fernando was founder and co-owner for a Keller Williams office in Frederick Maryland. His contribution helped the office growth to 92 agents in a short period of time. Fernando was in charge of the education advisory and training; assisting real estate agents become better service providers. His interest on the company was sold in 2007.
​
Fernando is an active member of the community, he is now a broker owner and CEO for his own company Maxus Real Estate Group. An active aggressive company with steady sustained growth. Fernando is an author for several publications and was featured nationally by NPR Radio as a real estate expert and his contributions helping people during the real estate crisis.
​
Fernando is an active member of the community, he is now a broker owner and CEO for his own company Maxus Real Estate Group. An active aggressive company with steady sustained growth. Fernando is an author for several publications and was featured nationally by NPR Radio as a real estate expert and his contributions helping people during the real estate crisis.
More about Fernando
More about Fernando
Fernando's Track Record of Success
Fernando's Track Record of Success
PERCENTAGE OF HOMES I’VE SUCCESSFULLY SOLD DURING MY LISTING PERIOD
PERCENTAGE OF HOMES I’VE SUCCESSFULLY SOLD DURING MY LISTING PERIOD
Successful Sales Since 1990
Market Average is 66%
Fernando’s duplicable systems in place
always brings the same successful results
Why is this important to you?
One out of three listings are expired or are withdrawn in Montgomery County MD during 2016*
34.6% of listings do not sell!
*Source: Multiple Listings Service (MLS)
Successful Sales Since 1990
Market Average is 66%
Fernando’s duplicable systems in place
always brings the same successful results
Why is this important to you?
One out of three listings are expired or are withdrawn in Montgomery County MD during 2016*
34.6% of listings do not sell!
*Source: Multiple Listings Service (MLS)
MY CLIENT’S HOMES SELL 60% FASTER THAN THE COMPETITION
MY CLIENT’S HOMES SELL 60% FASTER THAN THE COMPETITION
120
Average
Days
on
Market
120
Average
Days
on
Market
72
Days
for my
CLIENTS
72
Days
for my
CLIENTS
72 Days on Market represents 60%
Faster Successful Sales Over The Competition
When Market Average is 120 DAYS OVERALL IN THE MD/DC/VA MARKET
Why is this important to you?
In average, you will be making two extra mortgage payments MORE… before selling your home if you do not pick Fernando's system.
72 Days on Market represents 60%
Faster Successful Sales Over The Competition
When Market Average is 120 DAYS OVERALL IN THE MD/DC/VA MARKET
Why is this important to you?
In average, you will be making two extra mortgage payments MORE… before selling your home if you do not pick Fernando's system.
AVERAGE PRICE A SELLER WOULD RECEIVE FOR A HOME
WITH A $1,000,000.00 ASKING PRICE
AVERAGE PRICE A SELLER WOULD RECEIVE FOR A HOME
WITH A $1,000,000.00 ASKING PRICE
$981,000
$981,000
$960,000
$960,000
$920,000
$920,000
On a Million Dollar Listing My
clients sell for over $21,000 more
than a typical agent. .
and $61,000 more than a typical
"For Sale By Owner"
This represents
6.1 % of the sales price!
6.1 % MORE than what a typical "FSBO" brings - Why you should not try selling it on your own
​
2.1% MORE than what a typical agent brings
​
On a Million Dollar Listing My
clients sell for over $21,000 more
than a typical agent. .
and $61,000 more than a typical
"For Sale By Owner"
This represents
6.1 % of the sales price!
6.1 % MORE than what a typical "FSBO" brings - Why you should not try selling it on your own
​
2.1% MORE than what a typical agent brings
​
CLICK HERE
CLICK HERE
Why is this important to you?
In average, Fernando’s system will sell your house for more money than what a typical agent or For Sale By Owner could sell for you. . as much as 6.1%!!!
Why is this important to you?
In average, Fernando’s system will sell your house for more money than what a typical agent or For Sale By Owner could sell for you. . as much as 6.1%!!!
MY CLIENT’S HOMES ARE MARKETED TO 20 % MORE BUYERS THAN THE AVERAGE AGENT
MY CLIENT’S HOMES ARE MARKETED TO 20 % MORE BUYERS THAN THE AVERAGE AGENT
20%
20%
100%
100%
--------------------
--------------------
No Hablo Español
No Hablo Español
20% MORE!
20% MORE!
Studies have shown that over 20% of all home sales in Montgomery County starts and ends with an Hispanic Family Member.
The language barrier a typical agent faces today
reduces the exposure of their listings to all
100% OF AVAILABLE BUYERS!!
They can only expose it directly to only 80% of the population!
​
Studies have shown that over 20% of all home sales in Montgomery County starts and ends with an Hispanic Family Member.
The language barrier a typical agent faces today
reduces the exposure of their listings to all
100% OF AVAILABLE BUYERS!!
They can only expose it directly to only 80% of the population!
​
Why is this important to you?
Selling to different cultures requires unique skills, understanding and dominance of their native language.
Hispanics are very particular whom do they trust. . . .and where and who to buy from..
Creating trust on their native language helps Fernando expose your home in a unique way that could eventually help you sell your house for TOP DOLLAR
​
Why is this important to you?
Selling to different cultures requires unique skills, understanding and dominance of their native language.
Hispanics are very particular whom do they trust. . . .and where and who to buy from..
Creating trust on their native language helps Fernando expose your home in a unique way that could eventually help you sell your house for TOP DOLLAR
​
MY CLIENT’S HOMES ARE EXPOSED ONLINE TO MORE BUYERS THAN
WHAT THE AVERAGE AGENT CAN..
MY CLIENT’S HOMES ARE EXPOSED ONLINE TO MORE BUYERS THAN
WHAT THE AVERAGE AGENT CAN..
an
Average
of
600
Visitors
Per Day
an
Average
of
600
Visitors
Per Day
600 Daily
LOCAL Visitors
600 Daily
LOCAL Visitors
9 Daily Visitors
9 Daily Visitors
Typical Agent website
Typical Agent website
On a typical day Fernando’s website:
www.ReallyNiceHomes.com attracts an average of 600 Daily Local Visitors
On a typical day the average agent only attracts 9 daily visitors.
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On a typical day Fernando’s website:
www.ReallyNiceHomes.com attracts an average of 600 Daily Local Visitors
On a typical day the average agent only attracts 9 daily visitors.
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Check us out:
Check us out:
Why is this important to you?
Why is this important to you?
EXPOSURE IS THE KEY TO SELLING YOUR HOME FOR TOP DOLLAR
EXPOSURE IS THE KEY TO SELLING YOUR HOME FOR TOP DOLLAR
...plus Fernando's YouTube Channel Dominates The Local Real Estate Market
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...plus Fernando's YouTube Channel Dominates The Local Real Estate Market
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Fernando’s YouTube Channel
Has over 886,000 VIEWS!
With over 1373 videos!
A typical average agent does not even own a YouTube channel
EXPOSURE IS THE KEY
TO SELLING YOUR HOME FOR
TOP DOLLAR
Fernando’s YouTube Channel
Has over 886,000 VIEWS!
With over 1373 videos!
A typical average agent does not even own a YouTube channel
EXPOSURE IS THE KEY
TO SELLING YOUR HOME FOR
TOP DOLLAR
Why is this important to you?
LISTINGS WITH VIDEOS RECEIVE 400% MORE INQUIRIES THAN THOSE WITHOUT THEM. .
Why is this important to you?
LISTINGS WITH VIDEOS RECEIVE 400% MORE INQUIRIES THAN THOSE WITHOUT THEM. .
Check us out:
Check us out:
SEE A SAMPLE OF A VIDEO LISTING
SEE A SAMPLE OF A VIDEO LISTING
HOW YOUR HOME WILL SELL. . .
HOW YOUR HOME WILL SELL. . .
UNDERSTANDING HOW BUYERS EVALUATE HOMES
UNDERSTANDING HOW BUYERS EVALUATE HOMES
The Marketing I will do to promote your home has only one purpose…
The Marketing I will do to promote your home has only one purpose…
To increase awareness among potential buyers leading to in-person showings
To increase awareness among potential buyers leading to in-person showings
Once buyers reach your front door, the job of marketing is essentially over....
Once buyers reach your front door, the job of marketing is essentially over....
Your home must now compete with other homes in these two areas:
Your home must now compete with other homes in these two areas:
FEATURES
FEATURES
If your home has more features that appeal to buyers - your home will stand out as the better value.
If your home has more features that appeal to buyers - your home will stand out as the better value.
PRICE
PRICE
If your home lacks the features that potential buyers desire, your only option is to compete on price.
If your home lacks the features that potential buyers desire, your only option is to compete on price.
Perception is reality
Reality is perception...
Your home will only sell when the buyer perceives it to be the best value in the surrounding area
based on price or features.
Perception is reality
Reality is perception...
Your home will only sell when the buyer perceives it to be the best value in the surrounding area
based on price or features.
HOW HOMES ARE PRICED. . . .
HOW HOMES ARE PRICED. . . .
PRICING YOUR HOME FOR A SUCCESSFUL SALE
PRICING YOUR HOME FOR A SUCCESSFUL SALE
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∞ Supply & Demand
∞ Economic Conditions
∞ Asking & Selling Prices of Competing Homes
∞ Your Home's Condition
∞ The Buyer's Perception of your Home
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∞ Supply & Demand
∞ Economic Conditions
∞ Asking & Selling Prices of Competing Homes
∞ Your Home's Condition
∞ The Buyer's Perception of your Home
Factors That Influence the Price Of Your Home
Factors That Influence the Price Of Your Home
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∞ The Price You Paid for the House
∞ The Minimum Amount of Net Proceeds Needed at Closing
∞ The Amount you Spent on Improvements
∞ What Your Neighbor Sold Their House 3 Years Ago
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∞ The Price You Paid for the House
∞ The Minimum Amount of Net Proceeds Needed at Closing
∞ The Amount you Spent on Improvements
∞ What Your Neighbor Sold Their House 3 Years Ago
Factors with Little or NO Influence on the Pricing Of Your Home
Factors with Little or NO Influence on the Pricing Of Your Home
Pricing your home accurately is the most effective way to ensure a successful sale.
No amount of marketing can sell an overpriced home.
Many sellers are tempted to list their home with the agent who quotes them the highest price.
Please keep in mind, the agent doesn’t set the price, the seller doesn’t set the price - the market is the only thing that sets the price.
Pricing your home accurately is the most effective way to ensure a successful sale.
No amount of marketing can sell an overpriced home.
Many sellers are tempted to list their home with the agent who quotes them the highest price.
Please keep in mind, the agent doesn’t set the price, the seller doesn’t set the price - the market is the only thing that sets the price.
READ MORE ABOUT THE MOST EFFECTIVE WAY
"HOW TO PRICE YOUR HOME FOR A TOP DOLLAR SALE"
READ MORE ABOUT THE MOST EFFECTIVE WAY
"HOW TO PRICE YOUR HOME FOR A TOP DOLLAR SALE"
What About the Condition of Your Home?
What About the Condition of Your Home?
How Important this is....
How Important this is....
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According to a Maritz Research poll, 63 percent of buyers are willing to pay more for move-in ready homes
Why not get your home ready before we put it in the market?
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According to a Maritz Research poll, 63 percent of buyers are willing to pay more for move-in ready homes
Why not get your home ready before we put it in the market?
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Preparing Your Home For a Successful Sale
Preparing Your Home For a Successful Sale
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With the typical agent, you may discover potential deal-killing repairs ONLY after you are already under contract - This is when the buyer hires a home inspector to scrutinize every aspect of your home.
When you list - and close - your home with me, I’ll oversee and direct a pre-listing inspection by one of Maryland’s most experienced, and respected, inspection firms.
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With the typical agent, you may discover potential deal-killing repairs ONLY after you are already under contract - This is when the buyer hires a home inspector to scrutinize every aspect of your home.
When you list - and close - your home with me, I’ll oversee and direct a pre-listing inspection by one of Maryland’s most experienced, and respected, inspection firms.
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Why is this important to you?
Why is this important to you?
Discovering and repairing problems early in the marketing process places you in control, eliminating the stress of making repairs on the buyer’s schedule.
Discovering and repairing problems early in the marketing process places you in control, eliminating the stress of making repairs on the buyer’s schedule.
"We want buyers to focus on how they would live in your home - not what they would have to repair"
"We want buyers to focus on how they would live in your home - not what they would have to repair"
The marketing of your home will reflect and establish an amplified point of all its best features. Is like writing a memory book that will capture buyers interest searching for their dream home and a new lifestyle
The marketing of your home will reflect and establish an amplified point of all its best features. Is like writing a memory book that will capture buyers interest searching for their dream home and a new lifestyle
95% of buyers use the Internet during their home search. Our presence will be effective, targeted and precise. We will use every available venue that will put us in front of a qualified buyer.
95% of buyers use the Internet during their home search. Our presence will be effective, targeted and precise. We will use every available venue that will put us in front of a qualified buyer.
85% of all home sales in Maryland are co-brokered. This means there is a listing agent who represents you...and another agent who represents the buyer of your home. As a result, marketing to Realtors® is our most productive activity, they have the qualified buyers!
85% of all home sales in Maryland are co-brokered. This means there is a listing agent who represents you...and another agent who represents the buyer of your home. As a result, marketing to Realtors® is our most productive activity, they have the qualified buyers!
The most effective way to get the attention of productive agents and buyers is through accurate pricing and great photography.
I surpass expectations in all our marketing materials. We generate hundreds of leads in a monthly basis because of our experience and savviness.
The most effective way to get the attention of productive agents and buyers is through accurate pricing and great photography.
I surpass expectations in all our marketing materials. We generate hundreds of leads in a monthly basis because of our experience and savviness.
LET'S
LET'S
SHOW
SHOW
IT
IT
OFF!
OFF!
WHAT ELSE YOU CAN EXPECT FROM ME
WHAT ELSE YOU CAN EXPECT FROM ME
In addition to the services we’ve covered, you can expect me to provide the following:
Attentive one-on-one service. The responsibility of managing the sale of your home is never passed off to other agents or assistants. I am involved in every showing to ensure your home is presented properly and to gather valuable feedback.
Weekly communications (every Monday) regarding every aspect of my efforts and the results of those efforts as well as any changes in the market, including new listings, price changes of competing homes, sales and how we should re-position your property to remain competitive.
Assistance negotiating offers and preparing contracts.
Attending the closing to ensure all contract provisions have been met and that you are fully satisfied with the results of your sale.
In addition to the services we’ve covered, you can expect me to provide the following:
Attentive one-on-one service. The responsibility of managing the sale of your home is never passed off to other agents or assistants. I am involved in every showing to ensure your home is presented properly and to gather valuable feedback.
Weekly communications (every Monday) regarding every aspect of my efforts and the results of those efforts as well as any changes in the market, including new listings, price changes of competing homes, sales and how we should re-position your property to remain competitive.
Assistance negotiating offers and preparing contracts.
Attending the closing to ensure all contract provisions have been met and that you are fully satisfied with the results of your sale.
MEET OUR TEAM
MEET OUR TEAM
WATCH OUR TESTIMONIALS
WATCH OUR TESTIMONIALS